Professional & business sign in
Use the same account on the website, iPhone, and Android.
Just here to book an appointment?Sign in or create a customer account →
Create your professional account
One account for the website, iPhone, and Android. Paid plans include a 14-day free trial.
Starter selected — free.
See everything in Starter2 of 16 included
- Public profile
- Basic portfolio (photos)
- Full portfolio (photos, video, before/after) — not included
- Unlimited bookings — not included
- Client messaging — not included
- Customer reviews — not included
- Available Now (green-light) — not included
- Walk-in requests — not included
- Nearby urgent requests — not included
- Business analytics — not included
- Bundles & add-ons — not included
- Advanced analytics — not included
- Priority search placement — not included
- Verified Pro badge — not included
- Marketing tools — not included
- AI tools planned — not currently available — not included
Just here to book an appointment?Sign in or create a customer account →
Build your brand. Run your business. Grow on your terms.
Create one account for the website, iPhone, and Android. Paid plans include a 14-day free trial with no credit card required.
Everything behind the chair, in one place.
Bello combines discovery, scheduling, client care, communication, business records, and growth tools while you stay in control of your services, hours, prices, and policies.
Scheduling that fits your day
Set services, durations, weekly hours, time off, booking approval, rescheduling, cancellations, waitlists, and one-tap rebooking.
- Calendar & availability
- Booking requests or instant booking
- Bundles, add-ons & combined duration
Available Now & walk-ins
Turn on your green light, choose eligible services, set arrival windows, message the customer, and create a confirmed ticket for both accounts.
- Professional-controlled availability
- Walk-in tickets & status timeline
- Nearby and urgent requests
Transparent overtime
Offer after-hours appointments with a disclosed premium. Customers see and accept the complete total before confirming.
- Custom overtime windows
- Flat or percentage surcharge records
- Customer approval captured
Profiles that show your work
Publish your biography, specialties, services, portfolio, contact options, travel radius, policies, and verified appointment reviews.
- Photos, videos & before/after work
- Public business phone is optional
- Products & referral recommendations
Stronger client relationships
View customer-shared consultations and keep private professional notes for formulas, clipper guards, prior results, and service summaries.
- Customer-controlled sharing
- Service history & preferences
- Private professional records
Messages & reminders
Keep booking conversations, appointment updates, waitlist alerts, and support messages connected to the right record.
- In-app conversation history
- Email, SMS & push provider-ready
- Notification preferences
Money records without guesswork
Track scheduled value, tips, overtime, add-ons, platform fees, shop splits, refunds, disputes, receipts, tax fields, and payout status.
- Detailed internal ledger
- Professional earnings history
- Stripe connection required for real money movement
Growth you can understand
Measure profile views, booking requests, conversions, repeat customers, rebooking, reviews, GPS discovery, services, and revenue trends.
- Professional analytics
- CSV exports & scheduled reports
- Sponsored-service attribution
Reviews & reputation
Respond to verified reviews, report inappropriate content, appeal moderation decisions, and follow review status.
- Verified appointment reviews
- Owner responses
- Moderation & appeal history
Support & protection
Open appointment or payment-related tickets, add evidence, follow the resolution timeline, and escalate fraud or account-safety concerns.
- Private ticket conversations
- Evidence and photo records
- Audit trail & escalation
Optional verification
Submit government ID, licenses, certifications, and business records only if you choose, with expiration and renewal reminders.
- Optional participation
- Private document access
- Badge never guarantees service quality
Your business everywhere
Use the same account and records on the WordPress website, iPhone, and Android without maintaining separate calendars or customer lists.
- One shared account
- Role-protected information
- Consistent bookings on every platform
A simple flow for you and your clients.
Build the profile once, publish when ready, and let Bello keep each booking connected from discovery through follow-up.
Create your account- 1Set up your businessAdd services, prices, bundles, hours, overtime, portfolio work, travel settings, and optional verification.
- 2Get discoveredCustomers can find you through search, GPS, availability, service filters, profiles, shops, and sponsored placements.
- 3Manage the appointmentApprove requests, message clients, review shared consultation details, and keep every change in the timeline.
- 4Complete and growAdd private service notes, request a verified review, offer one-tap rebooking, and study retention and revenue trends.
Run the location without taking ownership away from the professional.
Manage locations, employees, managers, shared calendars, services, chairs, rooms, equipment, business hours, commissions, bookings, analytics, and subscriptions. Professional profiles, portfolios, reviews, and independent client relationships stay attached to the professional.
Core booking and record features are built into Bello. Real card charges and payouts require Stripe; production maps, email, SMS, push notifications, cloud scanning, and app-store delivery require their approved providers before public launch.
Choose the tools that fit your business
Every higher-priced plan keeps the value of the plan below it and adds more capability.
Starter
For professionals building their first Bello presence.
- ✓ Basic professional profile
- ✓ Limited portfolio
- ✓ Discoverable in search
Professional
For active professionals ready to manage and grow bookings.
- ✓ Unlimited bookings
- ✓ Customer messaging and reviews
- ✓ Full portfolio
- ✓ Available Now and urgent requests
- ✓ Business analytics
Professional Max
For established professionals who want greater reach.
- ✓ Everything in Professional
- ✓ Priority search placement
- ✓ Verified Pro badge
- ✓ Advanced analytics
- ✓ Marketing tools
- ✓ AI tools planned — not currently available
Compare every feature
| Feature | StarterFree | Professional$24.99/mo | Professional Max$44.99/mo |
|---|---|---|---|
| Public profile | Included | Included | Included |
| Basic portfolio (photos) | Included | Included | Included |
| Full portfolio (photos, video, before/after) | Not included | NewIncluded, new in this plan | Included |
| Unlimited bookings | Not included | NewIncluded, new in this plan | Included |
| Client messaging | Not included | NewIncluded, new in this plan | Included |
| Customer reviews | Not included | NewIncluded, new in this plan | Included |
| Available Now (green-light) | Not included | NewIncluded, new in this plan | Included |
| Walk-in requests | Not included | NewIncluded, new in this plan | Included |
| Nearby urgent requests | Not included | NewIncluded, new in this plan | Included |
| Business analytics | Not included | NewIncluded, new in this plan | Included |
| Bundles & add-ons | Not included | NewIncluded, new in this plan | Included |
| Advanced analytics | Not included | Not included | NewIncluded, new in this plan |
| Priority search placement | Not included | Not included | NewIncluded, new in this plan |
| Verified Pro badge | Not included | Not included | NewIncluded, new in this plan |
| Marketing tools | Not included | Not included | NewIncluded, new in this plan |
| AI tools planned — not currently available | Not included | Not included | NewIncluded, new in this plan |
Manage your team from one workspace
Shop
One calendar, one set of services and a team of 3. Add more people whenever you need them.
- ✓ 3 people included
- ✓ +$12 per extra person each month
- ✓ Employee management
- ✓ Bookings and walk-ins
- ✓ Team scheduling
- ✓ Business analytics
- ✓ Reviews
Shop Max
Everything in Shop, plus tools to grow, for teams that keep getting bigger.
- ✓ 3 people included
- ✓ +$18 per extra person each month
- ✓ Everything in Shop
- ✓ Advanced analytics
- ✓ Marketing tools
- ✓ Priority support
Compare every feature
| Feature | Shop$49/mo | Shop Max$99/mo |
|---|---|---|
| Business profile | Included | Included |
| Locations | Included | Included |
| Staff & team management | Included | Included |
| People included | 3 people included+$12 per extra person | 3 people included+$18 per extra person |
| Team scheduling | Included | Included |
| Unlimited bookings | Included | Included |
| Available Now (green-light) | Included | Included |
| Walk-in requests | Included | Included |
| Nearby urgent requests | Included | Included |
| Business analytics | Included | Included |
| Customer reviews | Included | Included |
| Services & commissions | Included | Included |
| Advanced analytics | Not included | NewIncluded, new in this plan |
| Marketing tools | Not included | NewIncluded, new in this plan |
| Priority support | Not included | NewIncluded, new in this plan |
Create your Bello account
Starter selected — free.
See everything in Starter2 of 16 included
- Public profile
- Basic portfolio (photos)
- Full portfolio (photos, video, before/after) — not included
- Unlimited bookings — not included
- Client messaging — not included
- Customer reviews — not included
- Available Now (green-light) — not included
- Walk-in requests — not included
- Nearby urgent requests — not included
- Business analytics — not included
- Bundles & add-ons — not included
- Advanced analytics — not included
- Priority search placement — not included
- Verified Pro badge — not included
- Marketing tools — not included
- AI tools planned — not currently available — not included